Rebranding Indian Rail

Indian Railways: Lifeline of the Nation” — runs the bold title of a 2015 government white paper. But the reality is that post-1991 the Indian Railways (IR), whilst retaining its high ritual status, ceded ground to competition from road transport. Too many consultant chefs It has only itself to blame. The railways steadfastly stonewalled all […]

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Don’t demonise air travel

  Solar Impulse 2 touches down in Spain completing a historic trans Atlantic flight. photo credit: Air India recently made headlines by offering last-minute unsold seats at the price of AC rail tickets. It makes a lot of business sense for the national carrier: every marginal rupee it earns adds to its bottom line. […]

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